Raising awareness, funds and expectations

The foundation exists to support, develop and promote the power of sport. Giving disadvantaged children and young people opportunities to participate in positive physical activities and supporting talented Athletes.

Our Aims

Grass Roots

Providing children and young people with access to sporting experiences that would usually be out of reach.

Talented Athletes

Providing children and young people access to financial support to Athletes and Clubs via a funding panel.

What's up next

Asda Foundation Hull 10K

The Hull 10K will be held on 16th August, 2020.

This will be the 11th running of this fantastic event, showcasing the very best this vibrant East Riding city has to offer.

With a flat route that’s suitable for novices and seasoned runners alike, it’s easy to see why this event has grown into one of the region’s most popular 10Ks.


James Moore

Chelsea Williams

Debo Ademuyewo

Latest News

Night Walk

On 22nd March, a team from First Step took part in a charity fundraising walk, to raise money for local charities in Hull and the

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